Digital Marketing Specialist
Digital Marketing Specialist
Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines .
This role works closely with other members of our digital marketing team, our media agency contacts and with a centralized brand team in our Singapore-based headquarters.
This is a full-time position, with a hybrid work schedule, requiring partial on-site work in our El Segundo, California office.
Job Functions
- Develop and execute effective digital marketing strategies to support retail and brand initiatives
- Manage campaigns from start to finish, including ideation, implementation, optimization, and reporting
- Lead digital marketing efforts across programmatic and direct channels
- Clearly communicate goals and results of digital marketing campaigns to marketing team & leadership
- Troubleshoot any issues surfaced during campaign lifecycle
- Work between project stakeholders and ensure smooth flow of project deliverables
- Develop deep understanding of the travel distribution landscape and the online travel environment
Qualifications
- Bachelor’s degree in marketing, advertising, or business
- 4+ years of digital marketing experience in a retail or brand marketing role
- Hands-on experience with media planning and buying including developing briefs, evaluating proposals, and executing campaigns
- Expertise across key digital marketing channels including display, video, and mobile, both in a programmatic and direct-buy capacity
- Strong knowledge of digital performance metrics and campaign measurement, preferably with Google Analytics
- Highly motivated and proactive with proven ability to achieve targets and meet deadlines
- Experience using Microsoft Office products in a professional environment
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Expert knowledge of digital marketing principles and current best practices
Nice-to-haves
- Experience working with external media and / or creative agencies
- Knowledge of Google Marketing tools, including Campaign Manager 360, DV360, and Tag Manager
- SEM / SEO knowledge
- Airline, travel, or hospitality marketing experience
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