Marketing Internship

Job Information

You have the knowledge, now gain the experience!

Bobcat’s student program is an opportunity created to empower young professionals, like you. Whether you’re looking for on the job experience, testing the waters in a desired career path, or hoping for a foot in the door with us, we have an experience designed specifically for you and your aspirations.

As a Co-op or Intern you will be presented the tools to further your professional development, apply your schooling to real-world projects, and gain hands-on experience while completing your undergrad degree.

Co-op : An 8-month long opportunity, Co-op positions are a full-time employment experience. Co-ops are fully immersed into the worlds of corporate and production industry as a full-time team member.

Internship : A semester long opportunity, Internships positions are a part-time employment experience. With the opportunity to extend multiple semesters, Interns tap into the foundations of our corporate and production industries.

Co-op and Intern opportunities span across 18 of Bobcat’s different functions.

Role & Responsibility

Operations :

• Partake in process improvement discussions
• Assist with marketing task management system, Monday.com.
• Collaborate on photo shoot scheduling preparation
• Support lead and opportunity management within Salesforce.com platform
• Manage, edit and maintain website content
• Execute corporate email marketing campaigns using Salesforce Marketing Cloud
• Facilitate surveys within Alchemer
• Day-to-day operational tasks including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering

Activation :

• Develop and execute digital media strategies and campaigns for paid media
• Create custom reporting and analyze performance data.
• Communicate internally on all elements of media performance and initiatives
• Monitor and optimize campaigns to improve performance
• Actively identify new test and learn opportunities to build on expertise
• Become trained and certified in digital media tools and channels
• Assist in the media budget reconciliation process & vendor relationship management

Intelligence :

• Update, analyze, and improve Power Bi dashboards and reports
• Develop and implement data analyses by leveraging data collection systems
• Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, instructions
• Support marketing by analyzing and cleansing Account & Contact data within our CRM systems
• Update and maintain performance tracking metrics to gauge performance through our strategy scorecard

Planning :

• Review creative content to ensure imagery, messaging and branding are accurate
• Assist with marketing communications for external and internal audiences
• Analyze budget spend and allocation to keep marketing efforts running consistently while not overspending
• Partake in trade show planning and assist with execution of deliverables
• Provide marketing support to dealers as needed
• Provide assistance with lead generation and lead routing

Job Requirement

• Freshman, Sophomore, Junior, or Senior standing seeking a degree in Marketing, Communications or a Business-related field
• Be proficient in Microsoft Office products (Excel, Word, PowerPoint)
• Be able to independently work through a project from start to finish with limited supervision, as well as have the skills to work collaboratively on a team
• Have the vision to identify problems, make recommendations and provide creative and realistic solutions
• Be able to self-manage time and set priorities amidst multiple project requests and deadlines; be organized in order to complete projects in line with expectations and deadlines
• Possess strong communication skills, including the ability to listen and quickly understand new projects, proactively communicate concerns and effectively present to a group
• Possess a can-do attitude in order to enthusiastically deliver results to a department that depends on you
• Travel Required :

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