Responsibilities
- Responsible for strategy development, campaign management and some optimization within various platforms, such as Google Ads, Microsoft Advertising, Amazon, Pinterest, etc.
- Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
- Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
- Builds relationships and maintains ongoing communications with media representatives.
- Integral activation lead in key client communication.
- Manage, review, and perform daily account responsibilities for client portfolio.
- Updates Director on status of current accounts on an ongoing basis and elevates issues in a timely manner.
- Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
- Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials.
- Provides oversight and works closely with other team members to meet client goals.
- Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
- Leads in collaboration with finance team members to resolve media billing issues.
- Ensures strict adherence to client budgets while meeting client objectives.
- Manages junior staff with training, projection prioritization, and client deliverables.
- Stays current on all media trends and opportunities in the industry.
Qualifications :
- 4+ years of Paid Search Buying experience required
- Extensive knowledge and prior use of Google Ads, Microsoft Advertising, and Amazon
- Strong organizational and mathematical skills
- Ability to multi-task and deliver work on-time for set deadlines
- Ability to establish good working relationships with media reps
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
- Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
- Must be prepared for a fast-paced environment and be comfortable making decisions
Barkley’s Commitment to Diversity & Inclusion
We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies.
By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.
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