Banana Republic Senior Manager, Influencer Marketing

About Banana Republic

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Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.

About the Role

The Senior Manager of Influencer Marketing will play a crucial role in creating and executing Banana Republic's influencer marketing strategy. As an internal expert, the Senior Manager will lead the development and production of innovative influencer campaigns, strategic gifting initiatives, and community-building events and experiential activations.

Collaborating closely with the broader marketing team, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand's strategic vision. They will oversee the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to identify opportunities and challenges.

What You'll Do

Develop comprehensive influencer programs that elevate brand awareness, fostering loyalty, engagement, and a strong presence across social and digital platforms.

Strategize and implement influencer initiatives for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives.

Cultivate organic influencer programming to enhance the brand's content creator community, focusing on growth and retention strategies.

Support performance-driven partnerships and campaigns, collaborating with key team leaders to maximize content across paid and digital channels.

Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results, working with cross-functional teams to enhance overall performance.

Manage influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.

Establish clear KPIs and benchmarks for all programming, regularly reporting on outcomes and analyzing performance.

Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short- and long-term objectives.

Support the planning and execution of launch events and creative in-person experiences that grow and strengthen brand relationships.

Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans.

Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Banana Republic influencer community.

Who You Are

8+ years marketing experience with 5+ years experience in social and influencer marketing

3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors

Extensive experience managing and implementing influencer marketing strategies, building relationships, and developing partnerships with key influencers

Comprehensive knowledge of paid influencer and affiliate strategies, with a clear understanding of what drives success

Strong analytical abilities, with a track record of reporting and optimizing performance metrics

Proficient in managing departmental budgets efficiently

Eager to learn and thrive in a complex, matrixed organization with a proven track record of working cross-functionally to drive change

Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions

Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap

Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

Benefits at Banana Republic

Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.

See more of the benefits we offer.

• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $144,200 - $191,100 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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