Digital marketing specialist Jobs in Raleigh, NC

The Integrated Marketing Leader will be responsible for driving the complete planning to execution of customer-facing marketing activities for the Digital Energy Division. This organization is both the creative engine and the operational hub that activates our demand generation approach into one consistent branded end-to-end experience through paid customer acquisition campaigns, turning web visitors into customers, and building unique innovation experiences through our events, hubs and digital media.

The candidate will be a digital native marketer, creative developer, and adept at driving omni-media campaigns while fostering an analytical high-performance culture based on a deep understanding of user behaviour and the ability to leverage data-driven insights to optimize campaign conversions. In addition to functional expertise, this role requires a high degree of cross functional leadership to ensure success.

The mission of the organization is to accelerate Digital Energy's growth target, as well as foster deeper understanding of our customers, improving consideration and new opportunity creation with prospects and customers.

What will you do?

• Develop and implement comprehensive marketing engagement strategies to support internal and external objectives ensuring alignment with the operating region's key business priorities and associated key performance indicators.
• Spearhead the transformation of marketing to leverage new CDP, Marketing Automation, ABM, web and digital capabilities.
• Develop annual marketing plans for the Digital Energy Division
• Activate segment, channel and offer campaigns delivering business goals through integrated digital, physical, and paid media.
• Own multi-channel paid media strategy and budget for demand generation, customer acquisition and customer saturation for profitable revenue growth, across digital, print and OOH paid media, social media, email marketing, paid search, and influencers.
• Establish reporting benchmarks for measuring and sharing results on business critical KPIs related to growth and own achievement of KPIs
• Develop content and campaign initiatives, ensuring alignment with business objectives and brand identity.
• Work with agencies, production partners and internal studios to create innovative concepts and designs across various mediums, including digital, print, video and experiential.
• Drive customer conversion through clearly defined user segmentation analysis, building campaigns which engage key cohorts with compelling content, call-to-action and messaging across digital marketing channels, website experience, sales experience and events
• Direct the efforts of multiple marketing agencies to ensure objectives of omnimedia campaigns are met. Ensure that all content brought to market meets our brand guidelines, aligns with our goals and KPIs and stands apart for its quality and ingenuity.
• Monitor industry trends and developments to capitalize on opportunities for proactive marketing and campaign initiatives.
• Gauge and develop the team's talent potential to accelerate their professional development growth and career progression.

What skills and capabilities will make you successful?

What qualifications will make you successful for this role?

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today!

36 billion global revenue

150 000+ employees in 100+ countries

1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

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Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.