Media director Jobs in Portland or

Our Story : It’s no surprise that our story is a little unconventional. After all, Papa Murphy’s brought an entirely new approach to the pizza industry. But our unique idea is a simple one. We focus on using quality ingredients, prepared fresh daily, to offer our guests everyday meal solutions to take ‘n’ bake at home with ease. That commitment to quality and creativity extends beyond just our delicious and craveable products. At Papa Murphy’s it is our mission to create a culture of collaboration, accountability, and inclusion. Because we know that what makes us great isn’t just what we make, it’s what we make together.

Position Overview : In this new & engaging role, the Media Planner champions Papa Murphy’s commitment to quality, service, integrity, and teamwork by :

• Developing and executing comprehensive national digital media strategies and plans to meet business goals and KPIs.
• Including channel, platform & high-level strategic recommendations as well as a test roadmap, to ensure optimal spend and maximum results.
• Including budget & flight recommendations as well as audience research / refinement and KPIs
• Strategic plan clearly defined to drive incremental transactions and revenue.
• Requires a seamless execution of evergreen and promotional campaigns.
• Handling campaign setup including audience research / strategies, best-practice campaign configuration, trafficking, monitoring, reporting & optimizations.
• Managing day-to-day operations of national digital media campaigns, such as CTV, Online Video, Programmatic Display, Audio, Native, etc.
• Including vendor management, platform execution, creative assignment, tracking / tag setup, geo-targeting, bidding strategies, A / B testing and measurement.
• Note : paid search and paid social are handled by other members of the team.
• Providing proactive updates, creating detailed reports and corresponding analysis, to identify opportunity areas.
• There will be a large emphasis on A / B testing, creative optimization and driving sales performance.
• Optimizing campaigns to increase ROI and improve overall campaign effectiveness.
• Opportunity to redefine what reporting and data visualization looks like for the team
• Supporting local teams across the nation with strategic guidance as needed
• Monitoring industry trends and news, as well as staying on top of changes in in the digital landscape.
• Putting this into practice by innovating and proactively suggesting creative ways to enhance campaign performance using new features and updates.
• Meeting with vendors for updates & maintaining vendor relationships
• Collaborating with cross-functional teams to ensure cohesive marketing strategies & user experience across channels.
• Working with internal creative, digital and brand team members to share learnings, determine creative production needs & best practices.
• Working with other paid media team members (i.e. paid search & paid social media managers, Solutions Architect) to cohesively plan & executive successful paid media campaigns.
• Working with analytics team to carry out incremental transaction and attribution modeling
• Serving as company representative with media vendors / partners.

What we bring to the table :

What you bring to the table :

Foundations of your career :

Please Note :

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Papa Murphy’s International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.