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Overdrive InteractiveAllston, MAStrategic SEO Director
General Description
The Strategic SEO Director is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible for applying your deep SEO knowledge (focusing on ecomm SEO, content SEO and technical SEO) to address key client business challenges and then translate them in actionable SEO strategies and tactics. This is accomplished by having a thorough understanding of strategic, tactical and technical components of SEO and along with an understanding of the client's climate, category, company, customer and competition.
You will also have management responsibilities for 5 - 6 Overdrive team members who will be reporting into you and form the core of a team you help oversee. You will be tasked to work, manage, and mentor those on your team to ensure seamless communication of the client's strategic objectives while providing your team actional guidance around the tactical delivery of Overdrive's SEO services and solutions.
Strategic SEO Responsibilities
- Work with senior level client team members, in a fast-paced environment to address their business and strategic challenges
- Actively communicate SEO-centric and advise, recommendations, and strategy to address client communicated business and strategic challenges
- Develop and confidently present actionable SEO-centric strategies and recommendations to address client communicated business and strategic challenges
- Guide and oversee the implementation and execution of all facets of SEO-centric strategies developed with all Overdrive and client team members
- Ensure flawless and on-time delivery of client developed SEO-centric strategies and roadmaps
- Ability to leverage and utilize key SEO tools and technologies such as Google - Analytics / Search Console / Tag Manager / AdWords, Brightedge, Deepcrawl, Screaming Frog, Ahrefs, Adobe AEM / Analytics, to inform and drive strategy and tactical recommendations
- Address and oversee both near-term and long-term SEO-centric initiatives.
- Monitor both short and long-term performance or all SEO-centric client initiatives
- Oversee the technical and content initiatives and optimization recommendations / initiatives
- Review all program analytics and measure as a means to monitor performance and to develop the necessary tactics and strategies to address performance insights
- Proactively bring SEO-centric solutions and recommends to both the Overdrive and client team
- Stay abreast of the latest developments within the SEO landscape and be readily able to speak to and address or formulate an associated POV
Management Responsibilities
Required Competencies
Core Competencies
Experience
About Overdrive
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting-edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more - all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com
Benefits