What You'll Do :
The Account Director, Alc / Bev in Retail Media is a vital role within the Americas commercial business at Criteo. You will be responsible for leading the sales and go-to-market strategy working closely with both Brands and Retailers.
You will be focused on net-new and existing relationships with all sizes of brands and agencies. You will hold a critical role in the success of Criteo’s Commerce Max platform, responsible for evangelizing and delivering Criteo’s vision to Alcohol brands and retailers.
What You’ll Do
- Responsible for a defined set of alcohol clients and prospects, inclusive of top-tier, mid-market, and long-tail brand advertisers and agencies.
- Deliver upon expected business results quarterly, annually, and aggregate team goals.
- Establish deep relationships with direct clients, agencies, and secure meetings with VP-level marketers for the largest advertisers and brands in category.
- Represent Criteo as thought leader at relevant regional industry events.
- Work closely with Senior Leadership in setting goals, forecasting revenue and budgeting for future needs of the Alc / Bev business.
- Evangelize the Criteo value proposition and solution - sell Criteo offerings by honing in on client and industry-specific needs, challenges and trends.
Introduce the retail media opportunity to Alc / Bev brands that are typically unable to spend on Retail Media advertising.
- Work with a broad range of internal teams (Account Strategy, Product, Marketing, Legal, GTM, Billing and Finance teams) to support the sales efforts within the Alc / Bev category.
- Sell Brands using commerce-based data and Insights, while flexibly positioning Criteo s platform as the solution for customer-acquisition, brand expansion, new product Introductions and brand defense in a competitive retail environment.
Who You Are :
- 8+ years proven solution sales experience gained in a digital, technology driven, product forward environment.
- 5+ years Alcohol / Beverage experience in a solution selling culture.
- Extensive client and agency direct partnership experience.
- Required to identify, map, and model new revenue streams for Criteo across the Alcohol / Beverage category.
- Passion for media sales and performance-based advertising, including strong knowledge of and experience selling CPC, SEM, programmatic ad data-driven acquisition advertising.
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