Digital media Jobs in Grand Rapids, MI

Digital Marketing Lead

At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right timewhether it's therapy, coaching, medication, or beyondtailored to each individual's needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we've been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We're just getting startedjoin us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is seeking a Digital Marketing Lead, reporting into the Campaign Operations Team Lead, to elevate our growth engine. As a key member of the B2B Growth Marketing team, you will own end-to-end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication.

This hands-on role is ideal for a strategic, analytical marketer who thrives on measurable outcomes. You will collaborate with the marketing programs, web, and analytics teams to deliver full-funnel campaigns that generate pipeline, accelerate revenue, and improve marketing efficiency. This is a remote position, offering flexibility and the opportunity to collaborate with a distributed team.

Strategy & Ownership

• Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other key channels, aligned to awareness, consideration, and conversion goals.
• Partner with the Marketing Programs team to translate campaign strategies into high-performing digital programs that engage target accounts and key personas.
• Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high-intent audiences.
• Stay current on competitive trends and emerging digital tactics to keep Spring Health's approach innovative and effective.

Execution & Optimization

Innovation & Growth

What success looks like :

What you'll bring :

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Note : We have even more benefits than listed and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it's like to work here, and how hypergrowth meets impact at Spring Health.

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.