Programmatic Ops Specialist

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker : BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next.

Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better : providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people;

making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.

We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

Business Area : Business

Job Category : Revenue Operations

Salary : The contractual minimum salary for this position is $70,000-80,000K

Union Status : Non - Union

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Role

The Programmatic Ops Specialist is an integral role within BuzzFeed’s Programmatic Sales and Ad Operations team, and will be responsible for managing the day-to-day execution and performance of our programmatic business.

This role will be tasked with providing high quality customer service as well as helping to maximize programmatic revenue & yield.

This role can be based in either New York or Los Angeles.

You Will

Setup and manage PMP campaigns across all clients, platforms & technology partners. Provide pre- and post-sales support to the sales team.

Advise sales team on programmatic best practices. Pull audience data and research why BuzzFeed provides a good alignment for an advertiser.

Analyze market trends and reporting to provide thoughtful and applicable data & insights.

Provide guidance on best tactics (targeting, ad sizes and formats) for specific goals & KPIs. Develop insightful reporting for PG campaigns and top spending PMPs to drive renewal.

Create strategic media plans in response to RFPs; work with the inventory team on avails for understanding sell-through and high-performance inventory, along with content packages, native ad units, and data solutions across BuzzFeed's portfolio.

Develop strategies to identify top spending open auction clients and PMP clients and upsell to higher spend levels. Improve PMPs & serve as client contact for any troubleshooting or performance issues.

Long-term goals for this role :

• Track recurring deal issues and communicate trends to team leads
• Work with Product team for additional features & capabilities that will help achieve the goals of our programmatic partners
• Maintain working knowledge of our needs of specific advertiser markets (Auto, Entertainment, CPG)

You Have

• 2+ years of digital media experience with at least 1 year of direct experience in the programmatic media ecosystem
• Deep knowledge of Google Ads Manager and SSP platforms and tooling is a must.
• Proficiency with Excel, as well as Keynote or other presentation tools.
• Strong analytical mindset
• Experience in a client-facing role

If you need assistance or an accommodation due to a disability, you may contact us at . Requests received for non-disability related issues, such as following up on an application, will not receive a response."

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace.

All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect :

• A supportive, inclusive atmosphere on a team that values your contributions
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

Note : BuzzFeed, Inc. offers remote / flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states : CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV.

For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.