Senior Analyst, Offer Strategy & Campaign Analytics

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Job Summary

The Sr. Analyst, Offer Strategy and Campaign Analytics will play an active role to deliver product mix and margin targets for TXU Energy.

As part of the broader pricing and margin management team, the Sr. Analyst has responsibility for delivering optimized margin outcomes in accordance with customer growth and financial goals, analyzing campaign performance and providing actionable insights, leading improvements to business processes and facilitating the creation of appropriate reporting.

Job Description

Overview

The Sr. Analyst, Offer Strategy and Campaign Analytics will play an active role to deliver product mix and margin targets for TXU Energy.

As part of the broader pricing and margin management team, the Sr. Analyst has responsibility for delivering optimized margin outcomes in accordance with customer growth and financial goals, analyzing campaign performance and providing actionable insights, leading improvements to business processes and facilitating the creation of appropriate reporting.

Responsibilities

• Conduct economic, financial, competitive, and pricing analysis
• Assist in evaluating residential offer strategy by performing detailed analysis on channel performance, pricing, and sales mix
• Lead enhancement of go-to market planning models that help execute / launch campaigns; must be comfortable dealing with large quantities of data in Excel, Tableau, and / or SAS / Python
• Proactively monitor and manage the margins of new and existing customers while supporting company efforts to minimize customer losses
• Conduct ad hoc reporting and analysis to drive critical time sensitive business decisions
• Proactively analyze markets and identify market segments where the company's position could be improved
• Conduct variance analysis on sales mix and margin performance at the channel and program level; assist in presenting results, key observations, implications, and recommendations to mid and senior management
• Collaborate with sales and marketing channels to identify performance improvement opportunities and design effective tools and tactics to improve performance
• Support monthly and annual planning / forecasting process
• Leverage knowledge of project management principles to partner with project management office and ensure prices are executed by all channels and programs on time and defect free
• Exhibit a high level of morale and open communication, promoting transparency across the organization regarding offer strategy decisions
• Actively participate in cross-functional teams, providing analysis expertise, offering original perspectives, and challenging the conventional view to better align decision making with changing market environments
• Provide support on an as needed basis to Campaign Management and Marketing teams to drive marketing and channel plan development

Requirements

• 4+ years of work experience in a quantitative business function
• Solid understanding of financial modeling
• Knowledge and experience with customer facing and project coordination / management methods preferred
• Experience with a telecom, broadband, subscription television or retail power company is a strong plus
• Preference given to experience that includes portfolio performance management and go-to market strategies, pricing strategies and tactics, and / or a holistic view of cross functional roles and dependencies

LI-JC1

Job Family

Marketing

Company

TXU Retail Services Company

Locations

Irving, Texas

Texas

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If this describes you, then apply today!

If you currently work for Vistra or its subsidiaries, please apply via the internal career site.

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