Brand marketing Jobs in Raleigh, NC

Butterball, LLC, one of Americas most iconic brands, helps consumers celebrate Thanksgiving and every day in between. Located in the thriving Raleigh-Durham, North Carolina area, our goal is to provide a diverse array of career opportunities and paths which include our farms, processing facilities and support offices.We are the largest producer of turkey products in the U.S., and we make a lot more than Thanksgiving turkeys. Our companys measurable growth is in no small part due to our team members in North Carolina, Arkansas, Illinois, and Missouri, who each have a seat at the table to contribute to our success

Job Summary :

The Brand Manager will collaborate with the Director of Brand Management to develop, recommend, and execute core business strategies for the Consumer Packaged Goods business, which is a key growth area for the organization. This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and creating data-driven selling stories. The Brand Manager will also lead multiple project teams, requiring strong collaboration with cross-functional partners. Additionally, this position is crucial in ensuring consistent brand messaging and positioning across all marketing channels, utilizing expertise in brand management, consumer behavior, and market trends.

Essential Functions, Duties & Responsibilities :

• Formulates and executes annual marketing plans for the Company, ensuring alignment with the organizations objectives to maximize profitability and brand growth.
• Oversees the design and quality of Consumer Packaged Goods products to consistently meet brand standards and fulfill the brand promise.
• Analyzes syndicated data monthly to anticipate trends, assess strategic implications, and drive new product development.
• Leads collaboration with R&D and cross functional teams on line extensions and continuous product improvement.
• Directs category management efforts in collaboration with Retail Insights to identify opportunities and assess threats, reinforcing the Companys position as a leader in the protein industry.
• Establishes strategic direction through briefs for media planning, custom research, public relations (PR), packaging, and promotions within the product segment, ensuring alignment with overall brand positioning.
• Partners closely with stakeholders to ensure category consumer communications are both effective and aligned with target audience needs, while also supporting broader Masterbrand strategies.
• Assesses creative concepts and media plans against strategic briefs, managing their execution to ensure alignment with brand goals.
• Fosters strong relationships with business management and sales teams by preparing impactful sales presentations, participating in sales calls, and facilitating open communication for effective problem-solving.
• Collaborates with Business Managers and Finance to review sales and financial data, identifying customer issues and opportunities while monitoring overall business health.
• Assist with defining and overseeing the development of private label opportunities, guiding all private label initiatives.
• Manages A&P (advertising & promotion) budget, maximizing short term and long-term business growth with strategic investments Performs other duties as assigned.

Knowledge, Skills & Abilities :

Education and Experience :

Working Conditions :

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.

Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military / veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer. Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military / veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.This position is deemed Safety Sensitive for purposes of Butterballs Drug / Alcohol Screening & Testing Policy. Details will be provided to individuals who receive a conditional job offer, or upon request.

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