Head Of Life & Health Product Marketing
This role represents a unique opportunity to shape the future of protection, health, and financial security for millions of military members, veterans, and their families. At USAA, our mission is to empower more than 14 million members to achieve financial security through competitive products, exceptional service, and trusted advice. For more than a century, USAA has earned the trust of the military community by helping members navigate life's most important financial decisions. Today, the Life & Health business sits at the center of that mission, delivering a broad portfolio of life insurance, health, Medicare, and supplemental protection solutions designed to help members protect their families, prepare for the unexpected, and build long-term financial security.
This is not a traditional product marketing role. It is a business leadership opportunity. The executive selected for this role will help define how USAA brings its Life & Health solutions to market, driving growth across one of the company's most important businesses. The successful candidate will build upon the trust, loyalty, and brand equity that make USAA one of the most respected financial institutions in the country while helping modernize and evolve how members discover, evaluate, purchase, and engage with protection solutions in an increasingly digital world.
The portfolio includes term life, universal life, whole life, survivorship life, Medicare-related products, dental and vision coverage, critical illness insurance, cancer insurance, accidental injury coverage, and other supplemental health solutions. Together, these products help members protect income, safeguard families, manage healthcare needs, and preserve long-term financial well-being.
The Head of Life & Health Product Marketing will be responsible for developing and executing integrated product marketing strategies across the entire customer lifecycle. Partnering closely with Product, Distribution, Digital, Analytics, and Enterprise Marketing teams, this executive will lead market positioning, segmentation, customer acquisition, product launches, member engagement, retention, and cross-sell initiatives. Success in the role will require the ability to translate complex products into compelling customer value propositions that drive both member value and business performance.
As a senior member of the Life Company marketing leadership team, this executive will have significant visibility and influence across the organization. The role requires a leader who can combine strategic vision with operational excellence while helping shape the next generation of marketing capabilities within USAA Life Company. This is more than a product marketing leadership role. It is an opportunity to influence how millions of military families protect what matters most and achieve greater financial security at every stage of life.