Performance analyst Jobs in Berkeley, CA

Manager 3, Performance Marketing

Credit Karma is a personal finance app with over 130 million members in the US, Canada, and UK. We work hard to provide members with free access to their credit scores, credit reports, credit monitoring, and financial product recommendations. Our mission is to champion financial progress for all. We are looking for a Manager 3, Performance Marketing to own and scale our paid acquisition channels, driving both new member growth and revenue targets. This is a high-impact leadership role that sits at the intersection of performance marketing, organic search, and data-driven strategy. You will lead a team of channel experts and partner cross-functionally with Product, Analytics, Finance, and Brand to build scalable growth programs. In this role, you will report directly to the Head of Growth Marketing for Intuit Credit Karma.

Responsibilities

Channel Ownership & Strategy

• Own the end-to-end strategy, execution, and performance of all paid acquisition channels - including Paid Search (SEM), Paid Social, Display, Programmatic, Native, Linear TV, OTT/CTV, and Affiliate
• Define the channel investment roadmap and prioritize spend allocation to maximize new member growth and revenue contribution
• Set channel-level KPIs and OKRs aligned to new member and revenue targets; hold the team accountable to results
• Drive a by channel roadmap, with testing and optimizations, along with the channel lead

Team Leadership

• Oversee, direct, and mentor a team of 10-14 channel managers, fostering a culture of experimentation, accountability, and continuous improvement
• Partner with recruiting to scale the team as the channel portfolio grows

Performance & Analytics

• Own overacting view of channel reporting and dashboards; translate data into actionable insights for senior leadership
• Partner with Data Science and Analytics to develop incrementality measurement frameworks across paid channels
• Drive rigorous A/B testing across creative, landing pages, bidding strategies, and audience targeting

Cross-Functional Partnership

• Collaborate with the Product Marketing team on go-to-market strategy for new product launches
• Partner with Product - embedding in product planning cycles to help inform GTM strategy, co-own post-click funnel performance, and close the loop between acquisition quality and downstream member activation and revenue
• Partner with the Brand team to maintain consistency across paid creative and continually test new messaging
• Consistently align with Growth Tech on Martech stack across all tracking and measurement needs
• Work with Finance on budget planning, forecasting, and ROI modeling
• Align with the Owned & Lifecycle Marketing team to ensure cohesive full-funnel member journeys

Budget & Vendor Management

• Manage a multi-million dollar paid media budget with accountability for efficiency and performance
• Negotiate and manage relationships with media partners, agencies, and technology vendors

Qualifications

Required

• 10+ years of growth or performance marketing experience, with at least 3 years in a people management role
• Deep expertise in paid acquisition channels (TV/OTT/CTV, SEM, Paid Social, OLV, Programmatic, Affiliate)
• Proven track record of scaling paid and organic programs to hit aggressive member acquisition and revenue targets
• Strong analytical skills - comfortable working with large data sets, building business cases, and presenting to senior leadership
• Experience managing multi-million dollar media budgets
• Excellent communication and cross-functional leadership skills

Preferred

• Experience in fintech, consumer tech, or DTC products
• Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing) and media mix modeling
• Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)
• MBA or equivalent analytical degree

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is: Oakland $213,500 - $289,000